JLR Italy, with the Defender brand, strengthens its connection with Sardinia by opening the doors of a new Defender House in Porto Cervo until September 15th.
September 11, 2023. For over six years, the deep bond between Jaguar Land Rover Italy and Sardinia has been growing stronger, with initiatives increasingly aimed at select clients and with a new territorial presence: the Defender House, overlooking the Archipelago of La Maddalena.
A hub entirely dedicated to the brand and its clients, the Defender House showcases the brutalist and sustainable design of Defender, as well as the disruptive new approach characterizing the brand’s strategy. The location, a villa perfectly integrated into the stunning landscape of the Costa Smeralda, highlights the dialogue between interior and exterior and perfectly conveys the brand’s DNA: distinctive, epic, and at times heroic.
Promoting a lasting mental and physical balance, guests—loyal clients as well as brand enthusiasts—are offered a tailored wellness and training experience, thanks to the partnership with Technogym, aimed at enhancing strength, endurance, and overall well-being, all within an extraordinary natural setting.
For those who prefer adventure, the Defender Experience Area stands out as a unique opportunity. Here, guests can immerse themselves in the adrenaline of Defender off-roading under the expert guidance of Land Rover Experience team instructors. Additionally, they can explore the revolutionary Defender Eco Home, a traveling example of sustainability.
The exploration of the territory continues with bold coasteering, an activity along Sardinia’s rugged coasts that includes dynamic walks along rocky shores, dives into crystal-clear waters, and the exploration of underwater caves. This journey combines the thrill of nature with the untouched beauty of the sea.
Sardinian culinary culture is also a treasure to discover. Through the “Sardinia Culinary Experience,” guests have the opportunity to immerse themselves in the island’s gastronomic traditions, learning how to prepare typical delicacies and discovering the richness of the local culture, its flavors, and aromas.
Through a curated calendar of unforgettable experiences where adventure and sustainability blend with luxury, Defender is ready to guide you on an unprecedented journey into the beauty and culture of Sardinia.